Our programs are firmly imbedded in building core values, deep seeded ethics, inviolate principles, remarkable character, and setting the foundation for developing what we call an unbreakable “Inner Moral Core” 

“The best reason to do the right thing today is tomorrow” - Jerry Freishtat

At the confidence factory we teach what is not taught in school. We prepare our youth for the real world. Children today face numerous challenges—academically, socially, and emotionally—that can impact their confidence and ability to succeed. At the confidence factory we give real live situational coaching and personalized guidance to help your child develop essential life skills, build resilience, and unlock their full potential, preparing them to navigate life's complexities with confidence. 

“I never let schooling get in the way of my education” - Mark Twain

Coaching is focused on getting real measurable results and accomplishments for the future. It is a bridge between potential and performance. As a result, it is more goal focused, time-limited and solution-oriented. As opposed to counselling which is more about healing from the past. Therapist work on the “why” and at the Confidence Factory we work on the “how”. Therapists, psychologists and psychiatrists work with more complex mental health issues such as suicidal ideation, eating disorders, ticks, self-harm and traumas. Coaching is not appropriate for these aforementioned mental health issues. 

“The best way to predict the future is to create it” - Abraham Lincoln

Our foundation program “Run with the Cheetahs” will engage your child in a new methodology of thinking with a growth mindset. You can expect a more positive outlook, an understanding of the climb to success, improved relationships and inner confidence that will evolve to developing an unbreakable inner moral core.  You will see positive changes in their prey drive, stress level and their self-esteem. 

Indestructible Confidence: Transforming self-belief into bold action, enabling them to embrace challenges fearlessly.​Intrinsic Motivation: Fostering a lasting drive to stay focused and purposeful, even in difficult times.​

Enhanced Connection and Communication Skills: Equipping them to form meaningful relationships and navigate social situations effectively.

Grit and Resilience: Teaching them to view adversity as an opportunity to grow stronger and persevere.​

Improved Focus and Follow-Through: Instilling discipline to set and achieve goals with excellence.​

“It’s not the big that eat the small… It’s the fast that eat the slow" - Coach Micheal Burt

Short term results are immediate through curiosity and motivation. However, long term results to engrain the content to the sub conscious mind is a process that would require our complete introductory 5 season program. Our students who become “Certified Cheetahs” will learn how to maintain this growth mindset mentality for a lifetime.

“You don’t need to see the whole staircase to take the first step" - Martin Luther King

The programs at the Confidence Factory have been formulated by Coach Micheal Burt and Coach Jerry Freishtat. It is based on complete accountability for oneself and that the responsibility to succeed is an outcome that is determined by work ethic, a deep desire to win and the resilience to endure pain and suffering during the process. We teach that failure is just an opportunity to learn and nothing great happens without confronting risk and fear. The foundation program is based on Freishtat’s book “Run with the Cheetahs” which teaches the “how’s” to live an extraordinary life.

“The first-place sheep is miles behind the last place Cheetah” - Jerry Freishtat

Each coaching session lasts 60 minutes. When we have special guests, sessions may be extended by an additional 30 minutes for an even richer experience.

We provide in-person coaching in Frederick, MD, specifically designed for children and young adults ages 13 to 21.